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    Reimbursement

    Health Economics and Outcomes Research(HEOR)

    In one line
    Research discipline that generates economic, clinical, and patient-reported evidence to support payer access, HTA submissions, and value demonstration.
    Definition
    Health Economics and Outcomes Research (HEOR) is the multidisciplinary field that generates economic models (cost-effectiveness, cost-utility, budget impact), real-world evidence, and patient-reported outcomes data used by payers, HTA bodies, and health systems to assess a technology's value. HEOR deliverables include the Global Value Dossier, AMCP Format submissions to US health plans, and country-specific HTA submissions (NICE, CADTH, IQWiG, HAS).
    Why it matters
    Strong HEOR is the difference between coverage and non-coverage in single-payer systems and is rising in importance for US commercial payers. Increasingly, HEOR planning starts at preclinical/early clinical to ensure trial endpoints support the value story.
    Common pitfalls
    • Designing pivotal trials around regulatory endpoints only and finding the dataset can't support the HEOR case.
    • Treating HEOR as a post-launch activity instead of an evidence-generation strategy from Phase 1.
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    MedTech terminology is full of pairs that look interchangeable but carry very different regulatory, clinical, and commercial consequences. Picking the wrong framework, pathway, or standard early in a project can add months to a submission, invalidate clinical evidence, or trigger an audit finding. Side-by-side comparison is the fastest way to surface those differences before they become costly mistakes.

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